Chemical industry: producer of paints and adhesives with annual turnover around R$400MM.
- Prices with no significant increases in the last years;
- Market concentrated in a few players;
- Continuous reduction of the contribution margin.
- Prices analysis per product and customer and specific prices increase;
- Focus on the volume growth of products with better margin conditions;
- Reduction of prices variations, identified through analysis with box plot;
- Opportunities survey with R&D;
- Review of all standard margins of the products.
- Action plan developed with the commercial area;
- 2% impact over the turnover;
- 30% impact on the contribution margin.